So, I’ve found myself at a bit of a crossroads in my blogging journey.
2017 was a really rough year for me and it led me to question everything in my life. This included my love of blogging!
I was at a really low point and doubting everything in my life. Then, I discovered that my blog name, Stressy Mama, was really similar to that of another blogger. Why I hadn’t discovered this before going self-hosted I don’t know. I was so annoyed with myself for not researching the name thoroughly enough in the beginning.
At this point, I thought about giving up blogging completely. After a bit of back and forth with myself, I decided to continue. Last year was in the past and it was time to move on.
This is when I found myself at the crossroads. I knew I loved blogging enough to want to continue, but would I continue as Stressy Mama, or would I rebrand?
I decided to consult some fellow bloggers and ask their opinions on whether they thought the name similarities would pose an issue. The resounding result was that they thought it to be quite confusing. This wasn’t what I wanted to hear, but was what I already knew.
Stick with Stressy Mama?
The prospect of rebranding was really overwhelming and it made me quite sad. My little blog is far from perfect but I’d put over a year’s worth of love into it and really didn’t want to say goodbye to that.
My domain authority score and traffic were increasing, albeit slowly, but still increasing. Also, I had worked with some fab brands over the year so felt really mean jumping ship on the blog.
As I gave it more thought, I started to see a rebrand as a positive opportunity.
As I mentioned, 2017 was a really rough year for me and I wanted to put the past behind me and move on. It seemed only fitting that my blog should change when I was in the process of changing everything about me and my life.
I started the Stressy Mama blog out of love, as an online diary for Molly, but it turns out, I had grown out of love with it.
I didn’t want to be Stressy anymore; in blog and life. I was ready to move on. Plus, It would be quite simple to change my social media names which was one less worry.
So there I was at the crossroads, having chosen which path I would follow. I was confident with my decision, but what would I do with the Stressy Mama blog?
Would I transfer/redirect everything to the new site, or would I leave all the content where it was and start from scratch?
The prospect of just scrapping my content from this site was really scary. I love what I have written about over the past year (even if loads of it is too cringy for me to read). But, I am really leaning towards wiping the slate clean and starting over.
The negativity of 2017 is reflected on this website and it kind of feels like a burden I’d be dragging along with me. Surely, on that basis alone, I have to leave it where it is; in the past.
I will rebrand completely!
And Stressy Mama?
Well, I am contracted until December 2018 with the Stressy Mama domain and hosting so I am thinking about keeping the site ticking over for a while. At least until I am completely up and running with the new site. I very much doubt I will write new content though…
What would you do about all your content if you were rebranding? Would you redirect it all anyway, or start from scratch like I plan to?
If you have rebranded before, how did you go about it? Would you do anything differently if doing it again?
I’d love to hear your thoughts and opinions (especially as I have a habit of jumping in feet first without a second thought!)
PS – Watch this space for info on the new site!